Why and how to venture into cost effective publishing!

Media industry analysts estimate that newsprint accounts for up to 20% of a newspaper's overall costs. This applies to print books also. Do you feel that increase in newsprint cost and other raw materials are obstacles for profitable publishing? Obviously, there are alternative ways to bring cost-effective publishing. Technical advancements have made it possible to publish ebooks (electronic books) that are available in the form of CDs and Portable Document Format (PDF). These could be read through internet or hand held devices.

Traditional pre press services for print books has disadvantages

1.      Conversion of bulk volume of data could give more errors

2.      Lack of experts in the respective discipline makes it difficult for publishers to take up Scientific and Technical and Medical publishing (STM) tasks. STM publishing has got good scope for future research and every country in the world is eager to motivate and allocate more for funds for STM research. There is more scope for ebooks in STM publishing sector.   

3.      Data capture and recovery processes for printed books in the traditional methods are slow. They are costlier than the digital content conversion processes. 

4.      Ease of distribution of print books is not easy. There are publishers, printers and mostly distributors also in the conventional way. The end user can get books directly from the distributor only. It takes months together to reach the readers. Processing from the input manuscript or typed pages to the print book format in the conventional way may get blocked anywhere in this chain.  

Outsourcing publishing projects

There is increased volume of ebook users globally and outsourcing those projects to prepress service providers is the viable solution for reducing the publishing cost.

1.      Publishing support providers might be well experienced in handling outsourced projects

2.      As readers look for more old and rare books, publishers can republish them in ebook format at affordable prices and increase their profit margin.

3.      Quality service provider will deliver 100% quality solutions by the timeline. Timeline is most crucial to tap the marketing trends in a shorter span time to be competitive.

4.      Error free output with high quality as advanced ebook should be compatible with popular handheld devices which will induce more end users to go for ebooks

5.      Fast and simple distribution of published ebook or PDF file is another area where ebook publishing has an edge over conventional book publishing.

Outsourcing publishing projects will reduce the cost and publishers can rely upon on timely deliverables from reputed publishing support provider. BookGenie is a leading publishing support provider, who has got wide experience in STM publishing, K12 books and trade books. With API integration, they have synchronized with ePub conversion to read ebooks through Amazon Kindle, Sony Reader, Apple iPad and Nook. Instead of the automated tools, BookGenie offers in house products to track the status of the outsourced publishing projects. Moreover they take up individual stages like typesetting also for the publishers or they can take up the whole as project management. Publishers can access BookGenie to get reliable solutions for their projects.